Why Casket Prices Vary So Widely
The funeral industry is one of the least price-transparent industries in America. The same casket can cost $900 wholesale, $1,400 at an online retailer, and $4,500 at a funeral home showroom — the only difference is who's selling it and how much markup they apply.
Online Retailer vs. Funeral Home: Side by Side
| Casket | Snapfuneral | Typical Funeral Home | You Save |
|---|---|---|---|
| Steel (entry, 20-gauge) | $1,487 | $2,800 – $4,000 | $1,300 – $2,500 |
| Steel (mid, 18-gauge) | $2,124 | $3,500 – $5,500 | $1,400 – $3,400 |
| Premium steel | $2,656 | $4,500 – $7,000 | $1,800 – $4,300 |
| Pine / wood | $1,274 – $1,912 | $2,200 – $4,500 | $900 – $2,600 |
| Veteran tribute | $2,124 – $2,656 | $3,500 – $5,500 | $1,400 – $2,800 |
Why Are Funeral Home Caskets So Much More?
Funeral homes buy caskets at wholesale prices and resell them at 200–400% markup. This markup is a major profit centre for the business. Until the 1984 FTC Funeral Rule, families had no choice but to buy from the funeral home. Today, you do.
Is There a Quality Difference?
No. Snapfuneral sources caskets from the same North American manufacturers that supply funeral homes. The product is identical. The difference is purely the sales channel.
You are not compromising on quality or dignity by buying a casket online. You are simply choosing where to make your purchase.
Other Cost Comparisons to Know
- Cremation urn: Funeral homes charge $200–$600; similar urns are available online for $50–$150
- Grave liner / vault: Usually must be purchased through the cemetery, prices set by them
- Funeral services: Professional fees are set by the funeral home and are separate from the casket cost
The casket is the single largest item you can control on a funeral bill. Browse Snapfuneral caskets and see exactly what you'll pay before you walk into an arrangement conference.